NOTICIAS

Los libreros contraatacan

La venta de libros online representa entre un 13% y un 15% en España. Unas cifras que van en aumento y que no suponen una buena noticia para los libreros. De hecho, hay muchas librerías que se han visto obligadas a vender por Internet para poder competir con gigantes como Amazon. Es más, según la editorial Beascoa de Penguin Random House, en los próximos tres años las cifras podrían ascender hasta el 25%. 

Una de las propuestas que se han barajado para que las librerías también tengan un hueco en este mercado es reconvertir la página web todostuslibros.com , que hasta ahora sirve de localizador de ejemplares, en una plataforma de venta digital. Los libreros quieren captar la atención de la gente joven, y esta es una de las posibles vías para hacerlo. El problema es que con estas medidas se perderá la magia de tocar los libros nuevos (o viejos, si son de segunda mano), olerlos, dudar entre dos o tres libros y optar por quedártelos todos y un sinfín más de situaciones que todos hemos vivido en estos pequeños templos llamados librerías

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